Press

Appointment of former Arrow Executive reflects Silica’s continued growth and market approach

Milan – 24th April, 2008 -- Semiconductor specialist distributor Silica, an Avnet (NYSE:AVT) company, has appointed Massimo Dall’Occo to head up its European technical marketing as vice president, Marketing. Dall’Occo reports directly to Miguel Fernandez, president of Silica.

Massimo Dall’Occo (48), previously vice president EMEA, Marketing, for semiconductors at Arrow Electronics, is responsible for the strategic direction, leadership and overall management of Silica’s demand creation strategy and marketing function. The scope of his role includes driving technical marketing programmes, shaping up the go-to-market strategy, and ensuring best-in-class technical support through Silica’s 100 local field application engineers. He will also provide guidance to the sales regions on market growth opportunities.

"Massimo is a proven, results-oriented winner in the semiconductor distribution space and we’re glad to have him join our team," said Silica’s Fernandez. "It’s a great accolade for us that someone with his industry reputation and wealth of more than 15-years experience in distribution management joins Silica. I have no doubt that Massimo will be a valuable asset in continuing to drive our momentum in the marketplace."

"With Silica’s ‘Engineers of Distribution’ approach and dramatic growth in the European market, it’s an exciting time to join this executive team," said Massimo Dall’Occo. “Silica has already established a strong position when it comes to design-in and demand creation and has proven itself to be the best partner, both for our customers and our suppliers. I look forward to leveraging Silica’s strong portfolio and strategic vision to build upon their current success.”

In his previous role at Arrow, where he started his career in 1991, Massimo Dall’Occo was instrumental in driving the definition and execution of their EMEA strategy, including vertical markets, target applications and suppliers/products selection. Massimo holds a degree in Electronics of the Politecnico di Milano and resides in Milan.

About Silica:

SILICA, a division of Avnet Electronics Marketing EMEA (Europe, Middle-East, Africa), is a highly specialised semiconductor distributor. SILICA operates 37 branch offices throughout Europe and provides customers with a broad portfolio of semiconductor products from 23 leading vendors along with in-depth technical support and the full set of logistics and value added services. The company's Web site is located at www.silica.com.


SILICA PR Contact
Kerstin Kurth
Director Communications
Im Technologiepark 2-8
D-85586 Poing
Phone +49 (0)8121 77 7 340
Fax +49 (0)8121 777 4340
Email: kerstin.kurth@silica.com