
Press
ROHM Semiconductor signs Distribution Agreement with SILICA
Munich/Paris – October 22, 2009 – Silica, an Avnet Company (NYSE: AVT), has signed a distribution agreement with ROHM Semiconductor, authorising Silica to sell and support their full range of Integrated Circuits, Discrete semiconductors, Opto electronics, and modules in Europe.
“Europe is still a very innovative market that requires high value creation products along with the full set of supply and design chain support”, said Miguel Fernandez, SILICA president. “With Silica as new distribution arm for Europe, ROHM Semiconductor will significantly strengthen its foothold in the market. With our team of more than 200 sales and application engineers, we will ensure that customers get the support they need to create successful designs in the shortest possible timeframe,” Fernandez adds.
Christian André, president Europe ROHM Semiconductor, commented: “It is great to be working with one of the leading distribution channels for Europe. Silica offers engineers an impressive range of complementary services for the ROHM portfolio and will undoubtedly play an important role in increasing European market share and penetrating a wider customer base for ROHM Semiconductor.”
The distribution agreement is effective immediately.
About SILICA
Silica, an Avnet, Inc. (NYSE:AVT) company, is one of the leading semiconductor distributors in Europe. Silica accelerates its customers’ success by connecting 25 technology suppliers with a broad base of more than 15,000 customers and providing in-depth design support and cost-effective, value-added services and solutions. For more information, visit www.silica.com
About Avnet Electronics Marketing
Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that serves electronic original equipment manufacturers (EOEMs) and electronic manufacturing services (EMS) providers in more than 70 countries, distributing electronic components from leading manufacturers and providing associated design-chain and supply-chain services. The group's Web site is located at www.em.avnet.com
About ROHM
ROHM CO., LTD, Listed on the First Section of the Tokyo Stock Exchange, designs, manufactures, and sells various types of semiconductors, IC’s, Discretes, Opto.devices and modules for the consumer electronics, mobile phones and networks, automotive electronics and other applications. ROHM strives to be closer than ever to the customer by establishing sales, design, and QA centers throughout the world, ensuring the highest degree of customer service anywhere. ROHM has over 20,000 employees worldwide and had revenues of JPY 317billion (around $3.5 billion) for the year ended March 31, 2009. For additional information, please visit the website www.rohm.com
Editorial Contacts
SILICA (Avnet EMG GmbH)
Kerstin Kurth, Director Communications
Phone +49 (0)8121 77 7 340
Email: kerstin.kurth
silica.com
ROHM Semiconductor GmbH
Gabriele Jahn, Sales Support Manager
Phone +49 (0)2154 921-211
Gabriele.jahn
de.rohmeurope.com
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