Silica

ROHM Semiconductor signs Distribution Agreement with SILICA

Munich/Paris – October 22, 2009 – Silica, an Avnet Company (NYSE: AVT), has
signed a distribution agreement with ROHM Semiconductor, authorising Silica to sell
and support their full range of Integrated Circuits, Discrete semiconductors, Opto
electronics, and modules in Europe.

“Europe is still a very innovative market that requires high value creation products along
with the full set of supply and design chain support”, said Miguel Fernandez, SILICA
president. “With Silica as new distribution arm for Europe, ROHM Semiconductor will
significantly strengthen its foothold in the market. With our team of more than 200 sales
and application engineers, we will ensure that customers get the support they need to
create successful designs in the shortest possible timeframe,” Fernandez adds.

Christian André, president Europe ROHM Semiconductor, commented: “It is great to be
working with one of the leading distribution channels for Europe. Silica offers engineers
an impressive range of complementary services for the ROHM portfolio and will
undoubtedly play an important role in increasing European market share and penetrating
a wider customer base for ROHM Semiconductor.”

The distribution agreement is effective immediately.


About Silica

Silica, an Avnet, Inc. (NYSE:AVT) company, is one of the leading semiconductor
distributors in Europe. Silica accelerates its customers’ success by connecting 25
technology suppliers with a broad base of more than 15,000 customers and providing indepth
design support and cost-effective, value-added services and solutions. For more
information, visit www.silica.com

About Avnet Electronics Marketing

Avnet Electronics Marketing is an operating group of Phoenix-based Avnet, Inc. that
serves electronic original equipment manufacturers (EOEMs) and electronic
manufacturing services (EMS) providers in more than 70 countries, distributing
electronic components from leading manufacturers and providing associated design-chain
and supply-chain services. The group's Web site is located at www.em.avnet.com

 

About ROHM

 

ROHM CO., LTD, Listed on the First Section of the Tokyo Stock Exchange, designs,
manufactures, and sells various types of semiconductors, IC’s, Discretes, Opto.devices
and modules for the consumer electronics, mobile phones and networks, automotive
electronics and other applications. ROHM strives to be closer than ever to the customer
by establishing sales, design, and QA centers throughout the world, ensuring the highest
degree of customer service anywhere. ROHM has over 20,000 employees worldwide and
had revenues of JPY 317billion (around $3.5 billion) for the year ended March 31, 2009.
For additional information, please visit the website www.rohm.com

 

Editorial Contacts

SILICA (Avnet EMG GmbH)
Kerstin Kurth, Director Communications
Phone +49 (0)8121 777-340
kerstin.kurth@silica.com

ROHM Semiconductor GmbH
Gabriele Jahn, Sales Support Manager
Phone +49 (0)2154 921-211
Gabriele.jahn@de.rohmeurope.com

 

 

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